How Custom Beverage Labels Help Brand Your Crafted Drinks

6 min readJun 25, 2022

Custom labels can tell a story for your canned beverage brand and create a cohesive visual impression. You can add a personal touch to every customer interaction with branded cans that feature your custom designs.

Learn more about how to tell your brand’s story with a fresh batch of customer-sourced design tips and ordering tricks that help create a strong beverage brand that stands out in a crowded marketplace. Whether it’s a CBD Seltzer, a Hard Kombucha or a Handpressed Juice, the container needs a label.

We have resources devoted to setting up beverage labels. The key to getting the right size is to measure your can or bottle, and then set up the art file appropriately.

Can Labels

Custom canned drink labels can be an economical and versatile option for labeling canned beverages. Whether you produce small batches of the same recipe each year, or you are introducing a limited edition flavor for example, custom labels give you flexibility in your packaging. Try Matte Labels for a unique effect on a can, which will stand out in a crowd when in a cooler at a liquor store.

Bottle Labels

Whether you want a single label that wraps around your bottle, or if you prefer the look of two smaller labels, you can get the size and shapes that work best for your brand. Custom bottle labels are indoor durable, and ready to withstand moisture like condensation, so your brand will look great both on the shelves for sale, and while getting enjoyed at a weekend cookout.

Tap Handle Labels and Stickers

Do you distribute your beverage to different venues in your area or around the country? Let your brand travel with your beverage, and let fans know their local pub has your beverage on tap, by sharing your brand on a custom tap handle sticker. With custom shaped stickers and labels, your tap handles will look like they were made for your brand from the beginning.

You can also check out Sticker Sheets, as an easy way to include multiple tap handle stickers on one easy to share sheet. Include multiples of the same design, or have a set of Sticker Sheets printed with a mix of flavors you may sell together often, making it easy for bars and pubs to tap your keg, and share your brand for you.

Growler Labels

Growlers are an easy way to let fans of your beverage enjoy it at home. With the right custom labels for your growlers, this means they also take your brand home with them. With custom sizes available up to 11 x 14 inches, you can design a single label that wraps your brand around a growler, or a smaller one meant to be applied right on the front. The customization is up to you.

Branded Stickers

Craft beverages is growing in popularity, and many fans love to share how much they love their favorite craft drink and local business with a custom sticker. As a bumper sticker, handed out at events, or just a stack of logo stickers ready for the taking and sticking near your register, custom stickers let your fans do the brand sharing for you, and have fun while they do it too! With options like Die Cut Stickers in Glossy or Matte, Kiss Cut Stickers, and Clear Stickers, you can get some just for your brand with your logo and a space for you to include your need to know information, like your social handles.

Or you can design a unique sticker to represent your top selling craft brew, or all of the flavors you have to offer under your brand.

Custom Label Products for Beverage Brands

These two products have different uses, as you can see, but they work seamlessly together to help unify the Bramble branding. The clear label is ideal on the to-go cup and glass bottle. Below you can see how the custom shaped clear label lets the beverage shine through the clear cup, while the square glossy paper label on the glass bottle helps create a larger area for typography and design elements.

We specialized in custom shapes for food and beverage labels, and custom beverage labels have many different design concepts that our customers implement in their product mix.

Customize Your Beverage Labels

The matte labels in the photo above feature a design based in function and utility. There are blank spaces that are writable and allow for customization and standardization for your inventory and your packaging. You can also customize the shape of your label, as you can see in the scalloped edges of the Elixir Sparking CBD can labels below.

You can choose how many product attributes you want to feature on every label, and then decide how and where you want to write by hand on your labels. This design concept is an optimal treatment for on-demand beverages. The ability to add the various ingredients and story about the beverage makes for a personal touch that builds brand loyalty for your customer, every time they crack open your beverage.

Custom Stickers For Beverage Brands

When it comes to creating awareness for your beverage brand, there is nothing better than making sure your biggest fans can represent you wherever they are by giving them a custom sticker. In the Bramble example above, the logo is also part of their label, but when it’s sized smaller it can do so much more for your exposure.

When your customers swipe their card and get ready to take off from your counter, take a moment to create a brand enthusiast by giving them your logo to slap wherever they want, whether it’s their favorite insulated mug or water bottle, their car or bike, their at-home bean jar, or their laptop. Choose Die Cut Stickers to have next to your register, or select Kiss Cut Stickers for a stackable option you can display next to other merchandise.

Either option is a win for your brand, and your fans will be overjoyed to share your story.

On Tap: Customer Stories from the Beverage Industry

We love seeing how our beverage industry customers use stickers and labels for their business. Here’s a small sample of great stories.

This is just the start of what beverage brands can do with their custom beverage labels. The only missing ingredient is your creativity to build a community for your brand.

Once your beverage is in a custom labeled can or bottle, your business takes on a whole new life when customers take your story out into the world.